Most people know Manuka honey is good for them. The problem? It lives in a jar on a shelf.
Sticky lid. Messy spoon. Wrong dose. Easy to forget. And at $99 a jar, far too easy to let it sit there until it crystallises.
We watched this happen with our own customers — people who genuinely wanted to make Manuka honey part of their
daily routine, but couldn't make it stick. Not because they lacked motivation. Because the format was working against them.